Sunday, February 22, 2009
Embrace the self service checkout!
They're supposed to reduce ques. They're supposed to speed up the process of going in and out of the supermarket - So why don't people use them?
In a study two weeks ago, it was deduced that the number of British casualties resulting from the sinking of the Titanic was due to one simple fact; We formed an orderly queue. How British can you get?
While Americans, and all other nations, fought to get into life boats - we simply acted like we were waiting for a bus.
I think this goes some way to explaining why a large percentage of people shun these handy machines. It may take away the personal element of talking to a human being, but unless you're incredibly lonely, why do you want polite chat with a stranger?
This morning i visited my local Tesco Express. When i got to the checkout, there were two self service machines crying out to be used. As opposed to this happening, several human sheep (all of differing ages) had hearded together, and formed a queue. This resulted in the poor girl on the till having to ring the bell, and get another member of staff to open another till. Why? There can only be one reason. As a nation, we enjoy following others. We fear change, and technophobia over the age of 35 is rife.
I made a beeline for the machine and was out of the supermarket within seconds. The next time you visit you're supermarket, think about the staff. Use the bloody machine! and unless your 65 years of age, there's really no excuse for ignoring a self service checkout.
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